KidcentralTN

Project summary

Tennessee families were struggling to access state services due to inconsistent messaging across six different state departments and disjointed branding. This resulted in confusion or lack of awareness about the available services.

Project details

Date:

Client:

iostudio

Category:

The Solution

The Solution

Project details

Date:

Client:

iostudio

Category:

“Your objective should always be to eliminate instructions entirely by making everything self-explanatory, or as close to it as possible. When instructions are absolutely necessary, cut them back to a bare minimum.”

Steve Krug

UX expert

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